The Truth About Social Media Coordinator Salary: Myths and Reality

The Truth About Social Media Coordinator Salary: Myths and Reality

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The social media coordinator’s salary is often a mystery. People want to know how much they can expect to make in this career field. In this post, we will dispel some myths about the social media coordinator’s salary and tell you the truth about what you can expect to earn. We will also discuss how to negotiate your salary if you are offered a job in this field. So, whether you are just starting your career or considering moving into social media, read on for the inside scoop!

What is a social media coordinator?

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A social media coordinator creates content and manages campaigns across multiple platforms. Social media marketing is becoming increasingly important in today’s digital age, and social media coordinators are essential team members who help to create successful campaigns.

The marketing coordinator works with a team to coordinate campaigns, create content, monitor performance, integrate campaigns across multiple platforms, and analyze data. They also work with customer service teams to address any questions or complaints on social media.

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What does a Social Media Coordinator do?

If you want to know about the salary of a social media coordinator, you’ve come to the right place. Here are some of the critical duties that a social media coordinator is responsible for:

  1. Creating and carrying out social media campaigns across multiple platforms.
  2. Monitoring, managing and responding to customer comments appropriately.
  3. Tracking, analyzing and reporting KPIs such as engagement, followers and impressions.
  4. Working with other departments, such as marketing, sales, and customer service, to ensure messaging consistency.

Every social media coordinator brings unique skills and experience to the table. Social media coordinator is a position that requires creativity and technical know-how, so the salary range is dependent on the candidate’s level of expertise.

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What is the highest salary for a Social Media Coordinator?

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As for the salary range for a social media coordinator, it depends on the organization and its budget. However, some companies are willing to pay up to six figures per year for someone with extensive experience in this field. Suppose you have worked as a social media coordinator for years and built your network within the industry. In that case, you could be looking at an impressive salary of up to $100,000 or more! The average total compensation for a social media coordinator ranges from $35,000 to $65,000. So if you have the skills and experience in this field, don’t be surprised if you find yourself at the higher end of that range!

A social media coordinator working at a small start-up may make less money than one working for a large corporation or non-profit organization. Overtime pay and bonuses can also play a role in the overall salary.

Certifications can also increase your earning potential and result in additional pay. So if you have a certificate in digital marketing, social media analytics or any other related field, include this on your resume and job applications.

All in all, the salary range for a social media coordinator is broad and depends heavily on experience level and location. However, with the right qualifications and being an ideal candidate, you can make a competitive salary and have a lot of job security.

Creative Ways to Increase Your Earnings as a Social Media Coordinator

There are many ways to increase your earnings as a social media coordinator. Still, one of the most effective is to think outside the box. You can quickly improve that social media coordinator’s salary by leveraging your skills and knowledge to explore alternative revenue streams. Here are some inventive ways to accomplish this:

  • Offer consulting services: If you’ve got a wealth of knowledge and experience in social media, consider offering your services on a consulting basis. People are always looking for help in this area, so you can easily create an additional income stream.
  • Teach a class: Many local colleges, libraries, or adult education centers offer classes on various topics, so why not teach one on social media? You can even go online to find virtual teaching opportunities.
  • Get creative with sponsored posts: Be bold and get creative with sponsored posts! Instead of just posting an ad for a product, think outside the box and offer helpful advice or tips related to that product or service. You can even charge more for your sponsored posts this way.
  • Use affiliate marketing: Affiliate marketing is an easy way to earn additional income and is an excellent fit for social media coordinators. You must find products or services related to your industry, promote them on your social media channels, and collect a commission on each sale.
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With these creative strategies, you can quickly increase your income as a social media coordinator. So don’t be afraid to explore new ways of making money – the sky is the limit! Utilize every strategy you can to maximize your salary.

Pros and Cons of Working as a Social Media Coordinator

There are also a few cons to consider when working as a social media coordinator. Here are the pros and cons when considering this career path.


  • Your responsibility is to create innovative messages that will effectively connect with your intended audience and encourage their active participation.
  • It’s an upcoming field with opportunities for growth and advancement.
  • You’re able to work remotely, making it an excellent option for those who want flexible hours or the ability to work from home.
  • The salary for social media coordinators is competitive, with the average salary ranging from $40,000 – $100,000 a year.


  • You have to stay up to date on current trends and be able to create content quickly
  • You will be subject to strict deadlines
  • You have to be able to craft compelling messages without sounding robotic
  • You must consistently monitor your accounts for questions and feedback, meaning you are always ‘on call.’
  • Measuring the success of campaigns and content can sometimes be challenging.

Working as a talented social media coordinator is an excellent choice for those seeking a creative career in an up-and-coming field. With competitive salaries and the opportunity to work remotely, it can be a perfect fit for those who enjoy working on their initiative while staying on top of current trends. Electronic media is here to stay, so having the skills to keep up with it can be a valuable asset for any career.

What the future lies for social media coordinators?

Social media marketing is an ever-evolving field, and the salary of a social media coordinator is sure to rise with it. With more companies needing help to navigate their online presence and communicate with their customers, coordinators are becoming increasingly valuable players in the corporate world. As demand increases, the salaries of social media coordinators across the country should continue to climb in the coming years.

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The future of this field and other related job titles will surely be even more exciting as technology advances. As social media platforms improve their capabilities and become more sophisticated, so will the opportunities for those managing them.

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Final Thoughts

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In today’s economy, the role of a social media coordinator is becoming increasingly important. It involves managing content for various digital platforms, responding to customer inquiries, analyzing user data, and creating campaigns. The salary of a social media coordinator can vary depending on the company and the experience level. Some entry-level positions may pay around $36,000 a year, while more experienced professionals can expect to make upwards of $60,000.

No matter what your pay rate is, you’ll gain valuable experience and be able to build relationships with customers in this fast-growing field. So if you’re ready to jump into social media coordination, now’s the time to start making moves!

Thank you for checking out this article on social media coordinator salaries! We hope it gave you a better understanding of what this career entails and how well it pays.

Disclaimer: Moovmynt provides educational content only. It should not be taken as professional financial advice.

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